In his current role, Jeff directs a team of 65 sales and trade marketing executives who are dedicated to supporting EAS’s retailers and industry partners worldwide.

Since joining EAS in 2014, Jeff has spearheaded the launch and expansion of EAS vapor franchises Cue® and Leap®, and brought exceptional value to each and every relationship through best-in-class margins, a suite of category management, marketing, and support solutions, and regulatory education initiatives.  

Jeff’s experience in the tobacco industry spans more than thirty years, and includes senior sales positions with U.S. Smokeless Tobacco (Altria Group), TPB, Inc., and the U.S. Flue Cured Tobacco Growers, Inc. Through his intimate understanding of tobacco industry shortfalls, Jeff has deliberately shaped EAS’s commitment to transparency and communication with major wholesalers and retailers, as well as the independent trade class.  The EAS sales force and trade departments are similarly equipped to leverage years of collective category experience to design wholesale programs and pricing models that put EAS’s trade and retail partners first.  

Jeff earned a bachelor’s degree in marketing from Indiana University of Pennsylvania, where he led the Crimson Hawks baseball team as a starting pitcher and four-year varsity letterman.  After spending time in Pittsburgh and Richmond, he now resides in Atlantic Beach, FL, with his wife Kimberly. Together they have two adult children. Jeff is a dedicated volunteer in his communities. He has given countless hours as a mentor and coach of local youth, was a board member of the YMCA in Richmond, VA., and currently shares his passion of off-shore fishing with friends and family.