Our Mission

The E-Alternative Solutions Mission

E-Alternative Solutions (EAS) is an independent, family-owned innovator of consumer-centric brands. Operating in emerging and highly regulated industries, our goal is to provide adult consumers with highly innovative, research-tested, and compliant products. We’re committed to innovation, excellence, and ultimately leading new industries into the promise of A World Beyond.

Our team efforts focus on:

  • Meeting Consumer Demand
      • We prefer to be “Right” to market than “First” to market. Our product portfolio focuses on consumers’ needs for high-quality, trust-worthy alternative solutions. Forth™ CBD focuses on the general wellness adult consumers want, while Leap® and Leap Go® Vapor products provide the solutions adult smokers and vapers are seeking.


  • Prioritizing our Channel Partners
      • We believe retailers have a critical role to play in marketing and educating adult consumers to emerging products. Supporting our channel partners, driving shoppers through retailers’ doors, and helping wholesalers and retailers better manage their new business categories are central tenets to our ways of working.
      • We proactively communicate with our channel partners consistently about regulatory changes within the category, and we view it as our responsibility to help prepare our partners for possible changes.


  • Shaping the Regulatory Scene