In his current role, Jacopo directs all functions of the E-Alternative Solutions enterprise, including strategic development, sales, marketing, and corporate citizenship.

Since joining EAS in 2016, D’Alessandris has overseen the launch and expansion of two distinct vapor franchises: Cue® Vapor System (Cue), which in 2017 was recognized by Convenience Store News as a Best New Product in the Electronic Cigarette & Vapor Products category; and Leap®, a nicotine-salts-based vapor system that will be widely available for purchase in January 2019.

While building EAS’s portfolio of vapor products, D’Alessandris has distinguished the company by cultivating deeply collaborative relationships with retail partners, vigilantly marketing EAS products only to adult smokers, and prioritizing zero nicotine options in each and every flavor. Under his stewardship, EAS has undertaken a leading role in the creation of sensible vapor industry standards and regulations, helping to create the Vapor Technology Association (VTA) marketing standards.

A native of Milan, Italy, Jacopo speaks four languages and holds a Master of Science in Management from the Stanford Graduate School of Business (MSx Sloan Fellowship). He lives in New York City with his wife and two children.