E-Alternative Solutions: Your C-Store Partner
The E-Alternative Solutions Mission
E-Alternative Solutions (EAS) is guided by three core principles: 1) Meeting Consumer Demand, 2) Prioritizing Channel Partners, and 3) Shaping Regulatory Environments. They play a crucial part in how we conduct business, strengthen relationships, and lead emerging industries into innovative worlds in a responsible manner. Looking for the right C-Store partner can be a time-consuming and daunting task, but EAS makes that decision an easy one.
Meeting Consumer Demand
When we say we prefer to be “Right” to market rather than “First,” we mean it. When a new opportunity to cater to adult consumers presents itself, we invest significant resources into learning demand trends and plotting the regulatory interventions that may arise. This only strengthens our efforts to continue distributing high-quality, lifestyle-focused products even when demands change.
Shoppers vary in lifestyle and are usually searching for products that fulfill their individual needs. It’s our customized approach from our decades of marketing and consumer research expertise that help adults better navigate emerging alternative categories through our wide array of research-tested, consumer-driven, and compliant products.
Prioritizing Channel Partners
Retailers are critical in marketing and educating adult consumers about emerging products. Therefore, supporting our channel partners by driving shoppers through their doors and by helping them better manage new business categories are central tenets to our ways of working.
We pride ourselves on accomplishing this by offering a 100% Guarantee to retailers on all of our products. We’re comfortable doing this because we have always prioritized product quality as well as our trade partners’ satisfaction, and ultimately the consumers’. If, for any reason, a retail customer is not satisfied or if a new regulatory mandate requires a different product assortment, we will take the products back — no questions asked.
Moreover, our proactive and consistent communication with channel partners about regulatory changes is a responsibility we place significant value in. This, tied with our ever-growing sales team which covers all 50 states, allows us to effectively support our partners wherever and whenever they need us.
Shaping Regulatory Environments
We’ve undertaken a leadership role in the creation of sensible standards and regulations for emerging industries. For vapor, our thoughtful analysis and internal marketing standards served as the basis for the Vapor Technology Association (VTA) Marketing Standards for Membership and our work on the VTA Board of Directors puts the interests of the industry’s manufacturers, wholesalers, retailers, and small business owners first.
Widely considered an authority on the rapidly evolving regulatory landscape, we understand that upcoming changes to the vapor category can leave any store manager with a feeling of uncertainty. However, our firm commitment to the industry and all current and future category relationships should put retailers and distributors at ease. We remain prepared for upcoming changes as we continue to invest millions of dollars in Food & Drug Administration (FDA) applications for dozens of our vapor SKUs that were on the market prior to August 8, 2016. We also do not anticipate any roadblocks which would cause us to remove any of these products from the market after our applications are submitted.
Choosing The Right Partner
Ensuring your channel partners are positioned for success is crucial during industry-defining moments. Some of those moments are drawing near, but count on EAS to support you throughout the coming months with as much clarity and communication as possible. We value the support we receive from our retailers, and you should settle for nothing less than a partner who will advocate for your store’s success just as much as we do for our own.
Interested in partnering with E-Alternative Solutions? Click Here to send us a message.